Backyard Brewing

Backyard Brewing is a brewery that I created the branding for. These beers are meant for people who have a good sense of humor and like to have fun. While the target audience is southerners, everybody can enjoy the quirky characters and punny titles.

I was told once when you are creating packaging, you should try to give your product a second life. This stuck with me so I came up with the idea of using the bottles and cans for target practice. All you have to do is peel the face sticker off the front of the can or bottle, revealing a neck wound style target.

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